🎧 This week on the pod, we had the pleasure of chatting with Jen Batchelor, “Chief Euphoria Officer” at Kin Euphorics.
Kin is a non-alcoholic experience designed to transform the world’s oldest social ritual (drinking) into a thoughtful act of taking better care of ourselves. Their cocktail-like formulas use adaptogenic herbs, mushrooms, vitamins, and other nutrients to induce a euphoric buzz— without the hangover. 🍸
Get ready to drink in this episode full of feel-good vibes.
The Takeaways: 👇
😊 The science of “euphoria”
You may think of mind-bending mushroom journeys when you hear the word, but Jen filled us in on the actual meaning…
“‘Euphoria’ is a word that’s been in the English language since the 1700s, and you may be surprised to know it has nothing to do with drugs.”
Euphoros, the Greek root of the word, means “to bear well within,” so euphoria actually translates as a state of feeling well.
Not exactly the vibe you get from going hard on the booze. 🤢
But “feeling well” is exactly what Kin Euphorics is all about.
“The difference between the adaptogenic herbs and some of the botanicals that we incorporate is that they very specifically target the nervous system so that it smoothes out the nerves, rather than quieting it [like alcohol does].”
Cheers to that! 🥂
💋 Having a supermodel on staff
ICYMI, mega supermodel Bella Hadid is the Chief Innovation Officer at Kin Euphorics.
The partnership was sparked by Bella’s interest in wellness and genuine love of the products.
“I was blown away by [her knowledge and] the fact that she had Lyme disease… and had been incorporating supplements into her routine since she was 14 years old.”
As you can imagine, Bella’s large audience (a modest 48M Instagram followers) certainly hasn’t been a detriment to the brand’s organic growth.
Pro tip: Just find a supermodel to work with, and you’re golden. 🌟
📚 Educating on euphorics
As one of the first products of its kind, stepping into new territory with a functional alcohol replacement, Kin has realized education is vital for their customer journey.
They’ve recently focused on “brain care,” a new term in the wellness space that revolves around nourishing your precious noggin. 🧠
“There’s just so many reasons to help the brain stay in tip-top shape.”
Kin has devoted resources to teaching people why caring for their brains is important, including building a Brain Trust—a group of scientists and clinicians that educate their audience on nutrients and compounds that support the brain (many of which are in Kin’s formulas).
This group of advisors provides education to customers to help build affinity for the brand and lends Kin credibility as a science-backed, clinician-approved product. 👏