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Hello and welcome to DTC Podcast, I’m Eric Dyck

Today we’re talking with Caroline Homlish, SVP at Supergoop and Heather Doughtery VP Customer success at Lexer about maximizing the value of your customer data.

Supergoop is a leader in the SPF category and is scaling it’s 40+ item product catalog across both DTC and Retail.

That’s where Lexer comes in, helping Caroline identify and scale the most profitable customer journeys across Supergoop’s many touch points.

In this podcast you’ll hear all about Supergoop’s use of zero, first, and third party data, including an interesting piece about finding your most affluent customers with experian data, that is super relevant ahead of a perpetually looming recession.

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