This week on All Killer No Filler we have Saul, Head of Pilothouse's Google Ads team to discuss:
🚨 Why you MUST bid on your own branded terms.
“More than likely, your competitor is bidding on your brand’s terms. It’s a dog eat dog world.
If they’re bidding and you’re not, potential customers will have to scroll for your organic listing. Or worse: they’ll land, and purchase from a competitor.
The majority of people, unless they're looking for a specific brand logo, will opt for the sponsored posts – so this is crucial.”
After hearing this, we put together a plan to bid on the DTC Newsletter since other newsletters were bidding on us. We won’t say who. 😬👀
The good news is, if you’re bidding on your organic terms along with competitors, you make it more expensive for them!
So get bidding!