AKNF - Email Cohort KungFu with Jordan Gordan from Pilothouse

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Work with Pilothouse -> https://pilothouse.co

Today we're geeking out on email cohorts with new Head of Email and Customer Retention Jordan Gordan (JOGO).

We cover:

Why every funnel is a leaky funnel Why your most recent purchases are your best purchasers Why you need to cohort differently during Growth at Any Cost and Growth a reasonable costs stages of your business Why Black Friday looks like a Pig in a Python Who cohort analysis is like a demographics report Why you NEED to blend your reactivation costs into the entire customer lifecycle

Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video

Become the smartest marketer in the room.

By signing up you agree to our terms of use

Podcast Episodes