This week on All Killer No Filler we were joined by Julien and Dylan from Pilothouse's email team to discuss a tactic that we're rolling out across multiple clients. 

If you’ve got fears about iOS 15 or are looking to grow your email lists, you’re gonna want to give this one a listen. 👀

The Takeaways: 👇

🎁 Run Giveaways

Tis the season of marketing frenzy (think black friday, cyber monday) and promoting your list and audience growth should be top of mind.

1-2 times per year, use giveaways as a tactic to grow your email program.

Although some users may join in hopes of winning, offer all entrants a consolation prize if they don’t win big!

Watch those lists grow and the sales roll in.

🤑 Curate Your Prize

Sure, winning a Tesla is cool, but it’s not going to make entrants excited about your products.

Make sure your prize ties into what you’re selling.

Not sure how? Try these as prizes:

  • The full range of all your products.
  • A bundle with an element of your product included.
  • Limited edition.
  • Early access to a new product launch.

Looking to take it a step further? Split test your giveaway!

This is your chance to see if certain prizes bring in a higher opt-in rate.

📧 Create a Custom Flow

Plan to run the giveaway for 1–1.5 months. 

If you see engagement dropping off, wrap it up sooner. 

Monetization of the list doesn’t stop when the giveaway ends. Build a flow specifically for the contest.

After winners have been announced, send an email first letting entrants know.

After that? Stack 10-15 emails across the next 2–2.5 months.

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