June 9, 2021
DTC 62: 📦 The most under-leveraged marketing channel
🙅♀️ The top five things people get wrong on their creatives. 📝 The survey tool you need to deliver the right data at the right time. 🚪 A behind-the-scenes look at a rare door-to-door sales strategy. ✨ Email and TikTok Ad inspo. 🤳 The tool you need to ace your UGC game.
June 5, 2021
DTC 61: 📦 💃 TikTok Creator Marketplace
🤳 Our beginners’ guide to the TikTok Creator Marketplace. 🚀 Quick tips for your Google and Facebook campaigns. 🎥 Tru Earth’s Ryan McKenzie shares the inside scoop on his killer YouTube Ads creative strategy. 📦 The tool you NEED to optimize your subscription program.
June 2, 2021
DTC 60: 📦 Optimize for Amazon
📦 How to strategically clean up your email list. 📦 Research-based insights into what inspires customers to check out DTC brands. 📦 A quick tip from the Pilothouse Amazon team. 📦 How to balance writing for your audience while optimizing for SEO in your copy.
May 29, 2021
DTC 59: 📦 Which subscription model are you?
📦 Five reasons why you should be jumping on eCommerce subscriptions. 📦 How to provide a VIP experience for your loyalty members with SMS. 📦 The Pilothouse team on how to "TikTokify" your ads. 📦 Level up your marketing skills with the help of real experts at DTC Day.
May 26, 2021
DTC 58: 📦 UGC or EGC? 📸
📦Why you need behind-the-scenes content from your employees (and why it performs so well). 📦Beauty Pie’s Chief Marketing Officer Rob Weston’s secret sauce to DTC brand success. 📦DTC beauty brand Three Ships on how they stand out in a hyper-competitive market. 📦A birthday tip for Facebook Ads. 📦Scale your brand with Sponsored Display Ads on Amazon.
May 22, 2021
DTC 57: 📦 Win a Macbook Pro 🚀
📦 A breakdown of Cariuma, Atoms, and Vessi’s Google Ads.📦 Eighteen SMS Strategies from Yotpo you can use to craft a winning SMS strategy. 📦 The two-step opt-in tactic our email team loves. 📦 If you’re looking to scale your brand with Sponsored Display on Amazon, have we got a webinar for you! 📦 Determine where in the funnel your Facebook Ads will perform best with this killer strategy.
May 19, 2021
DTC 56: 📦 Most Amazon Sellers Don’t Do This
📦 Olipop’s Eli Weiss on creating customer experiences for real humans. 📦 Survey results from Attest breaking down how different industries have fared during the pandemic. 📦 Actionable tips for Google, Pinterest, and Amazon. 📦 Your invitation to the biggest expert-lead DTC marketing event of the year.
May 15, 2021
DTC 55: 📦 DTC Sneakers: Website Analysis
📦 Part three of our diagnostic on DTC sneaker brands. 📦 How Yotpo’s SMS partnership with sustainable DTC brand United By Blue has generated over 80x ROI. 📦 How to best utilize abandoned cart flows. 📦 Your invitation to the biggest expert-lead DTC marketing event of the year.
May 12, 2021
DTC 54: 📦 Amazon Ads that Crush
📦 How Dropps’ unboxing experience contributes to influencer performance. 📦 An SMS checklist from Yotpo. 📦 An Amazon quick tip for acing your branded sponsor display ads. 📦 Creative ideas for activating the bottom third of your ad creative. 📦 Tips for dialing in your presell page headlines.
May 8, 2021
DTC 53: 📦 DTC Sneakers: Email Analysis
📦 Part two of the DTC Sneaker Diagnostic – this time, we’re tackling email! 📦 How to utilize consumer research to capitalize on viral campaigns. 📦 Our impossibly nerdy iOS 14.5 focused All Killer No Filler podcast. 📦 minisocial’s playbook for building a UGC campaign to support a retail launch.
May 5, 2021
DTC 52: 📦 Shopify x Pinterest = $$$
📦 An intro to dynamic retargeting campaigns – the Shopify x Pinterest integration you should be utilizing. 📦 Our conversation with Blume, and why education and personalization are key to your brand.📦 Yotpo debunks the top five myths surrounding SMS.📦 Quick UGC tips to ease communication with content creators.
May 1, 2021
DTC 51: 📦 iOS 14.5 Updates
📦 How Bloom & Wild used Attest’s consumer data survey to boost Valentine’s Day sales 4x.📦 Three helpful tips to boost landing page conversions (plus a special offer from the Landing Page Dude himself).📦 Why UGC ads account for 60-80% of all our top-performing ads, and how to optimize them for maximum scale.
April 28, 2021
DTC 50: 📦 Big Shower Energy
📦 Our conversation with Huron CEO Max Mullenax, where we get into SMS and product replenishment strategy. 📦 How to train your Facebook pixel for high ticket items. 📦 Thinking about selling your eCommerce business? Join this free webinar from Empire Flippers. 📦 Tips for Amazon, Google, and creative that you can action on today. 📦 A special offer for DTC subscribers – a free set of ads from D2C Design.
April 24, 2021
DTC 49: 📦 Reinventing instant ramen
📦 The latest on iOS14 from Facebook. 📦 immi ramen’s product research journey – a must read & listen for F&B DTC. 📦 Yotpo’s guide to generating fast ROI with SMS Marketing. 📦 A breakdown of a top-notch retargeting ad (plus what we’d change). 📦 Considering a brand overhaul? You’ll want to read our article first. 📦 Learn from Persosa, exactly why and how your ad campaigns should be "connected" (plus a special offer for DTC readers).
April 21, 2021
DTC 48: 📦 Crushing email pop-ups
📦 Our top three tips for capturing conversions with your email pop-ups. 📦 A webinar covering the three secrets to selling your eCommerce store. 📦 Our convo with Trade Coffee, a subscription service hailed as “the Spotify of coffee.” 📦 A day-by-day breakdown of performance on Facebook Ads. 📦 Why an accountability coach is your answer to consistently executing big goals. 📦 New updates on Amazon and what they mean for advertisers.
April 17, 2021
DTC 47: 📦 Dangerous instincts
📦 A breakdown of our convo with Brunt Workwear’s Eric Girouard (including a pre-launch strategy you can steal). 📦 Your invite to an expert-lead SMS Marketing webinar. 📦 "Yo! It's me, it's me, it's DDP!" We dive deep into Diamond Dallas Page’s DTC yoga empire. 📦 Have you heard of cross-store selling yet? Carro is here to introduce you to this collaborative marketing strategy.
April 14, 2021
DTC 46: 📦 The Ugly Truth
📦 Tips for crushing your Amazon video ads. 📦 Learn the top four (easy to fix) mistakes that our Quality Assurance team catches on our ads and pages. 📦 Your invite to an SMS Marketing masterclass with experts from Shopify. 📦 The one question that will send your ad copy through the roof. 📦 A breakdown of our conversation with Ugly Drinks CEO, Hugh Thomas
April 10, 2021
DTC 45: 📦 Elon Musk’s Resume + Viral Content
📦 A case study in creating viral content from the Novorésumé team. 📦 A deep dive into Pelaton’s high-impact, hyper-aligned partnership with Beyonce. 📦 How much is your business worth? Try this free valuation tool to find out. 📦 A thoughtful Mother’s Day suggestion for your email segmentation. 📦 Canva’s $15B valuation, Snapchat acquires Screenshop -- catch up on DTC M&A in our weekly roundup
April 7, 2021
DTC 44: 📦 Master your ads dashboard
📦 The Pilothouse Senior Media Buyers’ guide to creating a powerhouse ads dashboard. 📦 Oddit is here to improve your website (for free!) with a quick-hit audit. 📦 Your reminder to get your Mother’s Day campaign up and running. 📦 Why Amazon reviews are copy gold. 📦 We talk data management with the team at Rumpl. 📦 Ad creative of the day.
April 3, 2021