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Brand Breakdown
Brand Breakdown Part 4: OluKai (Creative)
Brand Breakdown
Brand Breakdown Part 4: OluKai (Creative)
Brand Breakdown Part 3: OluKai (Google Suite)
Brand Breakdown
Brand Breakdown Part 3: OluKai (Google Suite)
Brand Breakdown Part 2: OluKai (Email) These folks take a quality-over-quantity approach. The Pilothouse team only received seven emails in a month! This is a sign that Olukai is concise in their messaging with something meaningful to say in every email.
Brand Breakdown
Brand Breakdown Part 2: OluKai (Email)
Brand Breakdown Part 1: OluKai (Meta Ads)
Brand Breakdown
Brand Breakdown Part 1: OluKai (Meta Ads)
If there’s one thing we’ve learned over these past four weeks, it’s that Phlur’s ‘Missing Person’ perfume is a masterclass on the power of selling a feeling, not features. They’ve used TikTok to make potential shoppers all over the globe long for nostalgia and sparked a sense of wonderment around what the perfume might smell like for them.
Brand Breakdown
Brand Breakdown Part 4: Phlur (Creator Content and TikTok)
We’re back again to smell the roses and search for the thorns of DTC perfume brand Phlur. We’ve tapped the Pilothouse Google team to do a deep dive into their Google Suite to see what’s working and what they’d suggest for improvement.
Brand Breakdown
Brand Breakdown Part 3: Phlur (Google Suite)
Brand Breakdown
Brand Breakdown Part 2: Phlur (Email)
Brand Breakdown Part 1: Phlur (Facebook Ads)
Brand Breakdown
Brand Breakdown Part 1: Phlur (Facebook Ads)
We’re back with the last installment of our Death Wish Coffee Brand Breakdown. This time, we’re brewing up something a little bit different…‍We know it’s hard for smaller eCom brands to get polished imagery that instills consumer confidence, so we’ve tapped our Pilothouse Studios team to spill the beans on catching up with the eCom giants we all know and love.
Brand Breakdown
Brand Breakdown Part 2: Deathwish Coffee (Studios)

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