Prepare to have your perspective shifted.

The Tornado Effect and Why The Funnel is Dead

Learn from Cherene Aubert why the traditional marketing funnel is dead, and how to use the Tornado Effect to increase customer retention.

Klaviyo’s Top BFCM Marketing Tactics for Record-Breaking Sales

Klaviyo shares three powerful marketing strategies to boost shopper engagement and sales this Black Friday, with insights for TikTok, Meta, Google, and Pinterest.

TikTok Expands Unlimited Sounds for Longer Videos

TikTok recently launched an unlimited sounds library on desktop, letting creators use music in videos over one minute without risk of muting.

Get More UGC Before BFCM With This Simple Customer Outreach Strategy

Boost your UGC collection by offering store credit to email subscribers in exchange for content, driving both engagement and repeat purchases.

Retargeting Done Right How Post-Purchase Flows Can Drive Repeat Sales

Jordan Gordon from Pilothouse shares how refining post-purchase email flows and using multi-channel strategies can boost repeat purchases and revenue.

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How a Viral Beauty Patch Brand Prepped Their Shopify Store for Record Sales

Fazit Beauty skyrocketed sales by 2500% after going viral, thanks to Shopify apps that optimized their site for traffic and preorders.

Don’t Let Q4 End in Regret Take Action Now for Record-Breaking Results

Pilothouse has a proven playbook to help brands scale across Meta, Amazon, Google, and more to achieve Q4 success. Book a free call to explore your options.

Google Ads Rolls Out Streamlined Asset Creation for Advertisers

Google Ads just introduced a new feature that lets advertisers generate custom image and video assets by inputting a list of web pages.

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Searches for Fitness Trackers Hit Record High as Customers Plan Ahead for New Year Fitness Goals

Searches for fitness trackers have reached an all-time high as consumers gear up for their New Year fitness goals.

C-Suite Insights: How DadGang Scaled Simplicity into Success

Bart Szaniewski, co-founder of DadGang, shares how simplicity and authentic community building helped scale his hat brand to over 250,000 sales.

Smart Brands Are Shifting to Influencer Marketing—Are You?

Brands are shifting to influencer marketing as rising ad costs and declining ROAS make traditional strategies less effective.

Google Shopping Gets a Generative AI Upgrade

Google Shopping introduces personalized home feeds, AI-generated product briefs, and enhanced shopping tools powered by generative AI.

Microsoft Urges Brands to Kickstart Holiday Campaigns Early

Microsoft suggests launching holiday campaigns sooner, as research shows a significant portion of holiday conversions start from October clicks.

YouTube Tests Replacing Dislike Button in Shorts with a Save Feature

YouTube is testing a new feature in Shorts, swapping the dislike button for a save button to help users bookmark favorite videos and reduce negative feedback.