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Goldfish Rebrands as ‘Chilean Sea Bass’ to Hook Adult Snackers
Goldfish temporarily rebrands as “Chilean Sea Bass” to attract adult consumers while keeping the classic snack unchanged
Brand Strategy
Social Media Strategy
Meta Ads
November 4, 2024
Shopify Finance Launches: A New Financial Solution for Faster Funds and Flexible Repayment
Shopify's new Finance feature offers merchants quick access to funds and flexible repayment options, all within the Shopify admin.
Platform Update
Shopify apps
Ecommerce Strategy
November 1, 2024
How Manmade Scaled DTC Success: 300% Growth for Three Years Running
Manmade grew 300% for three years straight by using Shopify apps like Shoplift for A/B testing, Back in Stock alerts, and KNO post-purchase surveys to boost sales and customer loyalty.
DTC Growth
Shopify apps
A/B Testing
November 1, 2024
Unleash Creative Power in Regulated Markets: Turn Compliance into Your Growth Advantage
A November 19th session shows how to turn compliance constraints into growth opportunities with strategies for scaling regulated brands.
Compliance
Creative Strategy
Growth Tactics
November 1, 2024
Capitalize on Post-Halloween Traffic: Key Meta Ad Strategies for a BFCM Boost
Pilothouse reports increased Daily Active Users and Purchase Intent post-Halloween, creating strong opportunities for Veterans Day and BFCM prep.
BFCM
Meta Ads
Holiday Campaign
November 1, 2024
Kick Off the Holiday Season: Festive Ads, Gifting Tabs, and Key Post-Halloween Tips
It’s the start of the holiday season—time to launch festive ads and add a gifting tab to highlight holiday collections.
Holiday Campaign
Shopify apps
Platform Update
November 1, 2024
Filson’s Secret to Stunning Emails That Drive Desire and Loyalty
Filson uses beautiful, retention-focused emails to build brand loyalty and showcase its high-quality outdoor gear
Email Strategy
DTC Podcast
Content Strategy
November 1, 2024
Beekman 1802’s Wicked Collab: Smart Pricing and Product Strategy to Capture New Fans
Beekman 1802’s Wicked collaboration uses bold product designs and strategic pricing to reach new customers and boost Q4 sales
Brand Partnerships
Pricing Strategy
Holiday Campaign
November 1, 2024
M&M's Steals the Halloween Crown from Reese's
M&M's overtakes Reese's as the top Halloween candy after years of Peanut Butter Cup dominance
Holiday Campaign
Strategies
Meta Ads
November 1, 2024
How Dixxon Flannel Co. Built a Cult Following and Boosted Loyalty with Okendo
Dixxon Flannel Co. partnered with Okendo to create a high-engagement loyalty program, driving customer retention and a 12% higher spend among members.
DTC
Loyalty Program
Brand Story
October 29, 2024
How On Running Captured 40% of Switzerland’s Running Shoe Market
On Running used celebrity endorsements, customer feedback, community clubs, and sustainable products to build a strong foothold in the footwear market.
Brand Story
Community Building Strategy
Sustainability
October 29, 2024
Last Chance to Supercharge Your BFCM with UGC Campaigns!
Minisocial offers fully-managed UGC campaigns with micro-influencers and licensed content to boost BFCM marketing
Holiday Campaign
UGC Campaign
BFCM
October 29, 2024
Amazon’s AI Tools: Speed Boost or Quality Bust for Your Listings?
Amazon’s new AI tools generate product titles, descriptions, and images, but custom content is still key to standing out
AI
Amazon
Platform Update
October 29, 2024
Unlock Winning BFCM ‘24 Strategies in Just 35 Minutes
Klaviyo shares top 2024 consumer trends and last-minute BFCM strategies to help DTC brands stand out this holiday season
BFCM
Consumer Trends
DTC
October 29, 2024
Hurry! Load Time Matters
Pilothouse shares some secrets on optimizing your website for conversions
October 29, 2024