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Search Surge: Reward Points Redemption on the Rise
Post-holiday shoppers are searching for ways to use their reward points—learn how brands can leverage this trend to boost Q1 sales.
Search Surge
Q1 Tactics
January 31, 2025
Beauty Brands Are Betting on Super Bowl Hype
From Dove to e.l.f. Cosmetics, beauty brands are leveraging the Super Bowl to reach new audiences and drive engagement—see how they’re making an impact.
Website Optimization
CRO
January 31, 2025
Big Changes Ahead: How to Adapt to New Tariffs
Proposed tariffs are set to disrupt global trade—learn five key strategies to protect your business, cut costs, and scale globally with Swap Commerce’s strategic guide.
January 31, 2025
Last Chance: Motion’s 2025 Ad Creative Cheat Sheet
Unlock 7 critical ad trends for 2025 with insights from $100M in ad spend, 500+ DTC advertisers, and 12 industry leaders—your guide to staying ahead in a competitive landscape.
Sponsored
Ad Strategy
January 27, 2025
Social Trends, Big Deals, and AI Boosts in E-commerce
From Instagram equation posts driving engagement to Amazon’s $150M Axio acquisition, catch up on key social trends, major M&As, and how AI is increasing conversion rates.
January 27, 2025
The Micro-Influencer Platform That Does It All
Minisocial combines micro-influencer posts with licensed UGC to grow brands effortlessly—submit your brief, approve creators, and get content ready for ads, social, and more.
Sponsored
UGC Campaign
Influencer Marketing
January 27, 2025
Big Game Ad Tips: How to Score Lower CPMs and Higher ROAS
Boost ad performance during the Super Bowl with Reel placements, countdown ads, trending hashtags, and exclusive offers—Pilothouse insights show CPMs drop and ROAS rises on game weekend.
Pilothouse Tips & Tricks
Meta Ads
Q1 Tactics
January 27, 2025
Avocados From Mexico Teams Up With Gronk for AI-Powered Guacline Campaign
Avocados from Mexico uses AI and NFL star Rob Gronkowski in a creative Super Bowl campaign, leveraging deepfake tech to promote guac recipes and engage fans during the Big Game.
Ad Campaign Breakdown
Super Bowl
January 27, 2025
The Gronk and Guac Playbook: AI, Campaign Tips, and Social Math
Discover how Avocados from Mexico uses AI in its Gronk-led Guacline campaign, tips for Big Game advertising without breaking the bank, and a simple social post format to boost engagement.
January 27, 2025
Swoonworthy Valentine’s Day Ad Strategies to Boost Conversions
Learn how to capitalize on Valentine’s Day with simple messaging, themed visuals, urgency tactics, playful angles, and split testing for valuable data insights.
Meta Ads
Q1 Tactics
Pilothouse Tips & Tricks
January 27, 2025
3 Essential Answer Engine Optimization Tips for 2025
Learn how to optimize your site for AI-generated responses with clear content, credible sources, and structured formatting to boost visibility in AI Overviews.
AI Tips
ChatGPT
Google AI Overviews
January 27, 2025
How Brands and Communities Are Supporting L.A. Wildfire Relief
Brands like Cocokind are stepping up with initiatives like prepaid donation shipping labels, while charities like Baby2Baby and Wildlife Recovery Fund provide essential aid to those affected.
January 27, 2025