Prepare to have your perspective shifted.

Poppi’s Vending Machine Stunt Sparks Backlash

Poppi’s Super Bowl influencer campaign faced criticism for prioritizing wealthy influencers over loyal fans, highlighting growing consumer frustration with extravagant PR stunts.

Meta Expands AI Transparency in Ads

Facebook and Instagram will now label ads with an AI Info tag if they’ve been significantly altered using generative AI.

Leverage Instagram’s New Reels Analytics to Boost Performance

Instagram’s latest Reels metrics—View Rate, Views Over Time, and performance tips—help brands refine their content strategy and improve audience engagement.

Amazon Launches Brand+, an AI-Powered Ad Targeting Tool

Amazon’s new Brand+ tool on DSP leverages AI to analyze shopping and streaming signals, optimizing video ads across Prime Video, Twitch, and major publishers to drive brand awareness and conversions.

Google Ads Introduces 'Private' Label for Low Search Volume Keywords

Google Ads now categorizes keywords with under 50 searches in 90 days as “private,” aligning with its push for privacy-first advertising while limiting keyword-level insights.

Unlock Post-Click Insights With Google Ads and Microsoft Clarity

Microsoft Clarity’s new integration with Google Ads reveals how paid traffic interacts with your site, helping advertisers optimize ROI and engagement.

Why Most Brands Fail at Email Marketing (And How to Fix It)

Eli Weiss, VP of Retention at Yotpo, shares insights on email flows, leveraging customer data, Google’s new rules, and the future of AI-driven email marketing.

Is Your Brand’s Growth Strategy Built for Today’s Market?

Scaling profitably is harder than ever—75% of brands say the same. Pilothouse can help with ROAS, channel strategy, and growth solutions tailored to your bottom line.

Why Brands Fail at Email, Marketing Missteps, and Poppi’s Vending Machine Drama

Learn how to use data and flows effectively in email marketing, the crucial first step brands often miss, and key lessons from Poppi’s vending machine controversy.

Trending Now: The Rise of "No Buy 2025"

Younger consumers are embracing the "No Buy 2025" trend, focusing on saving money, reducing clutter, and promoting sustainability over material consumption.

Velocity Wins: How Portland Leather Goods Scaled to 9 Figures

Curtis Matsko shares how relentless speed, reinvention, and bold decision-making helped Portland Leather Goods become a 9-figure DTC brand.

Where Is Your Target Audience Shopping Online?

A new survey reveals Gen Z prefers discovering products on TikTok and Instagram, while older generations still rely on Google. Learn how shopping habits vary by age group.

What Shoppers Really Think: Insights From 51M+ Reviews

Yotpo analyzed 51 million reviews across 14,000+ brands to uncover key shopper insights—learn what customers love, dislike, and how to win in 2025.

Meta’s Inventory Filter Update: What You Need to Know

Meta is changing its default inventory filters on February 24, 2025, impacting ad placements. Learn how to adjust your settings to protect your brand’s reputation.

Meta Ad Updates, 9-Figure Scaling & Rising Gen Z Trends

Learn how Meta’s latest ad update could affect your brand, key lessons from Portland Leather Goods' success, and the Gen Z trend shaping 2025 sales.

Social Scams, Sales Workshops, and Brand Spotlights

Stay updated on an ongoing AMEX card scam affecting Meta Ads, join a free website sales workshop, and discover innovative brands like Proche, Donna’s Recipe, and Riot Swim.