Prepare to have your perspective shifted.

Coca-Cola Enters the Prebiotic Soda Market With Simply Pop

As soda sales decline, Coca-Cola launches Simply Pop to compete with Olipop and Poppi in the booming $440M healthy soft drinks category.

Bluesky’s Explosive Growth: The Next Big Social Platform?

With 32M users and a decentralized model, Bluesky is gaining traction as an alternative to X—forcing brands to shift from paid ads to organic community-driven strategies.

How Top Brands Build Thriving Influencer Communities

Learn how HexClad, Olipop, and others attract excited influencers—and how SARAL helps brands scale partnerships effortlessly without burnout.

Google Ads’ New Brand Guidelines Deadline Approaches

Advertisers must document business names and logos by the end of the month to avoid automated changes to their ad campaigns starting in March.

How Brand Story Ad Copy Can Boost Sales and ROAS

Pilothouse shares how leveraging brand stories in Meta ads increased performance by 47.62%, with insights on hooks, clear copy, and urgency-driven calls to action.

Free Website Sales Workshop: Optimize & Boost Your Sales

Join CPG Fast Track and Pilothouse on Feb 26 for a live session on website optimization, user experience, and sales strategies—plus, get a recording if you can’t attend live!

Boosting Ads, Bluesky’s Growth, and Coca-Cola’s Prebiotic Play

Learn how to enhance ad performance with storytelling, why users are flocking to Bluesky, and how Coca-Cola is shaking up the prebiotic soda market.

X Raises Funds at $44 Billion Valuation Amid Advertiser Comeback

Despite a rocky two years post-Musk takeover, X is attracting investors and seeing advertisers like Amazon ramp up their spending on the platform.

The “How It Started vs. How It’s Going” Trend for Brands

Brands are using this popular social trend to showcase growth, from team expansion to product evolution—an easy and engaging way to connect with followers.

How CeraVe Turned SNL’s 50th Anniversary Into a Winning Ad Moment

CeraVe skipped the Super Bowl but nailed a viral moment with SNL, using humor and heavy metal to promote its new anti-dandruff line.

How Do Your Email & SMS Campaigns Compare?

Klaviyo’s 2025 Benchmark Report analyzes billions of emails and texts, revealing key metrics, revenue-boosting tactics, and expert strategies to elevate your marketing.

How Kin Euphorics Created a Premium Amazon Listing

Kin Euphorics’ Matchatini launch used rich imagery, bold colors, and immersive copy to elevate its Amazon presence—here’s how Pilothouse made it happen.

2025 Marketing Benchmarks You Can’t Afford to Miss

Klaviyo’s latest report reveals key email and SMS metrics, revenue-driving strategies, and expert insights to help you optimize campaigns and grow smarter.

A+ Amazon Content, CeraVe’s SNL Play, and the “How It Started” Trend

Learn how Kin Euphorics perfected its Amazon listing, CeraVe capitalized on an SNL spoof, and why brands are embracing the “How It Started” social trend.

Instagram Tests a Private Dislike Button for Comments

Instagram is experimenting with a downvote feature for comments on posts and Reels, allowing users to privately signal negative sentiment without a public dislike count.

The Key to Marketing Success: Customer POV & Engagement

Before marketing your brand, ensure customers are part of the story. Plus, tips on skyrocketing TikTok engagement and a free website sales workshop for CPG founders.