Zero-volume keywords are search phrases that seemingly generate zero traffic but have the potential to accelerate the growth of your website. 🚀

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In case you’re not up to speed…

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Search volume refers to the number of times a word is searched within a timeframe. Normally, a word with a high search volume would be a key indicator to include it in your optimization strategy but *shockingly,* high-volume words are highly competitive.

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✏️ Finding the right words

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Brainstorm some words that are relevant to your business and determine their recent search volume. Identify the words that have the lowest volume by using free online tools like Ahrefs.

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Try typing a statement into a search engine using your newfound keyword(s).

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Here’s an example: If you’re a DTC brand selling running shoes and you want to target the zero-volume keyword ‘elastic’, you would type: “ Do running shoes contain el….. ”

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If the search engine is able to autofill to complete the word elastic, you’ve discovered a potential high-volume keyword with minimal competition!

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Next, we can take that word or phrase and search it to generate SERPs . Analyzing these results help you to confirm the value of your keyword. If we see forum posts asking questions about the keyword with high traffic, this is another indicator of a high value word.

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📱 Is it proven? Try it for yourself!

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Twitter user @princessniche claims they’ve seen success using this method by generating over 1,400 page views each month using zero-volume keywords. For more information and examples, check out the full thread here!

Could zero-volume keywords be your next opportunity for growth and lead generation? Let us know what you’ve discovered! 🔐