We all know that (for the most part) less copy is more. The faster you can show potential buyers the benefits of your product, the better!
Take a note out of Huel’s book.
Here’s why we love this ad 👇
- Uses popular Wordle format to stop or slow the scroll
- The use of short snappy words to describe what you get when you buy Huel
- Shows a hand in the shot, which personifies the image which might otherwise be too cold
It doesn’t always have to be an elaborate campaign to hit the mark. Do you use scrappy creative ? Reply to this email and let us know!