UGC

This 40-second ad by Max Not Beer on TikTok is an awesome example of a genuine product review. 

Why It Works:

Max does a great job of capturing the audience’s attention right off the bat, especially since “Glow Ups” are a popular TikTok trend right now. 

He talks about the photo editing app Prequel being a huge aid to his social media glow-up. 

Notice the content shifts frames frequently.  It goes from static images, to selfie style videos, and finally screen recording. 

This style helps keep the viewers attention for longer. 

The best part is that it doesn’t feel or look like an ad, it feels like a genuine review and that truly is the best kind of UGC.