This Just In: Legacy CPG Giants Need Help With Their Ads

From the weird product spacing to the phantom Rice Crispy square totally obscuring the tagline, this ad has some issues. 

No one ever said the best looking ads perform best...but we expect more from the $13BN juggernaut, Kelloggs (well Kelloggs Canada). 

How would you improve this ad? Respond to this email with your idea(s). We’ll pick 3-5 of the best ideas, share them in the next newsletter, pass them on to Kellogg’s, we’ll give credit to each contributor, AND we’ll send you a DTC freebie.

Ready? Here’s the ad:

Just hit ‘reply’ and share your ideas to win 😉