Think you’ve exhausted all possible avenues for writing creative copy? Think again. 🧐
Alex Garcia posted an easy tip on Twitter about writing better copy, and we think it’s too good not to share.
- Come up with a list of direct competitors and search Google for their reviews. Sort the reviews to show lower ratings.
- Look for customer/client complaints that come up repeatedly.
- Take the specific keywords and phrases and infuse them into your copy.
- Show potential shoppers that you understand the pain points and know that your product is solving the problem!
In Alex’s Tweet, he also pinpoints the fact that “The easiest way to speak to your ideal customer is to use their words.”
Let’s break down an example: 👇
If you’re a DTC kitchenware brand selling pots and pans, find your competitor's complaints in their Google reviews.
You find customers are constantly saying:
- The enamel on the pans is cracking and I feel like I’ve wasted my money.
- The pot got stained red by spaghetti sauce.
In your copy, you could include:
- No cracked enamel here! Our one-year warranty ensures that if you’re not happy with your product, we’ll replace it for free. 🥘
- Sick of opening your tupperware cupboard and seeing stained containers from last year's spaghetti dinner? 🍝 Have no fear, our pots and pans are stain-free for simple, easy cleanup.
Looking for more copywriting angles and styles to test? Click here for 5 more!