Influencers & UGC

Struggling to generate UGC?

July 21, 2021

UGC Tip

Struggling to generate UGC? 

Try EGC (employee-generated content).

EGC can get up to eight times more engagement than branded content, PLUS it’s free! 

We strongly recommend this, especially for brands just starting out. 


Examples of EGC: 

  • Video/photos of employees packaging and mailing orders.
  • Employees talking about why they love working for the brand. 
  • Tours of the warehouse or office. 
  • Video explaining how the product is made.
  • Day in the life of a founder.
  • Short video of the founder explaining why they started the brand.


Check out this example from a small DTC brand called Study Break. The founder is constantly creating new content! 


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