UGC Tip

Struggling to generate UGC? 

Try EGC (employee-generated content).

EGC can get up to eight times more engagement than branded content, PLUS it’s free! 

We strongly recommend this, especially for brands just starting out. 

Examples of EGC: 

• Video/photos of employees packaging and mailing orders.
• Employees talking about why they love working for the brand. 
• Tours of the warehouse or office. 
• Video explaining how the product is made.
• Day in the life of a founder.
• Short video of the founder explaining why they started the brand.

Check out this example from a small DTC brand called Study Break. The founder is constantly creating new content!