Struggling to generate UGC?
Try EGC (employee-generated content).
EGC can get up to eight times more engagement than branded content, PLUS it’s free!
We strongly recommend this, especially for brands just starting out.
Examples of EGC:
- Video/photos of employees packaging and mailing orders.
- Employees talking about why they love working for the brand.
- Tours of the warehouse or office.
- Video explaining how the product is made.
- Day in the life of a founder.
- Short video of the founder explaining why they started the brand.
Check out this example from a small DTC brand called Study Break. The founder is constantly creating new content!