The Pilothouse Amazon team saw a big update this week.
The “See Insights” section of the Amazon store backend has now added an “Engagement” Section as a beta to some accounts.
This new feature is providing interesting metrics on each product advertised in the store.
What’s amazing is Amazon is actually providing the “add to cart” metric, which they don’t give in PPC.
The data seems to be delayed by 48 hours, but it’ll show the performance of Sponsored brand ads that direct to a specific store page when clicked on.
This will provide a nice idea of which products are actually converting from the store.
The layout 👇