Rams vs. Bengals? Coinbase was the real Super Bowl winner

A moment of honesty, how long did you watch the DVD logo hoping it would hit the corner of your TV screen?

Now that streaming has taken over our watch habits, Coinbase brought back that sense of nostalgia with their 60-second Super Bowl ad.

Their simple scannable QR code brought viewers to their website where a sign-up got you $15 and a chance to win $3M in prizes.

It’s simple. It’s risky. And if you ask us, it’s downright brilliant.

No need for a highly produced incredibly expensive video - sometimes less is just more. 🤷‍♀️

How successful was the ad? Not long after the commercial, the traffic crashed Coinbases’ site.

Are you team scrappy or team highly-produced creative? Reply to this email and let us know!

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