Less is more: Leave space for users to connect the dots

Here's what the Pilothouse Creative  team thinks: 👇

The ads above are both minimal and impactful. The single product/focus with tons of breathing room is easily digestible and clean for users scrolling to make a connection.

This McDonalds Father's Day ad features one of their hamburgers looking like the bald head most of us know and love.

The coffee ad uses their imagery and copy to show that drinking their product will enhance your creative efforts. Their use of a coffee bean as a brain is brilliant.

When thinking about your future creatives, remember how impactful it can be to use a product as a subtle nod to something most are familiar with.

window.lintrk('track', { conversion_id: 10616324 });