The answer? A resounding yes. 🎉

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The Pilothouse Meta team recently split tested the first image on a client’s main product page (PDP). The image with the white background was the clear winner.

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By removing the background and adjusting the layout in the second image, the team saw:

• A 230% increase in orders
• A 225% increase in conversions
• $14,000 in additional revenue

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If you’re wondering if it’s too small of a variable to test, the Pilothouse Meta team thinks not. These small tests can have a massive impact on your CVR and are always worth trying.

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What small tests have you done that has led to big impacts? Reply to this email and let us know!