The answer? A resounding yes. 🎉
The Pilothouse Meta team recently split tested the first image on a client’s main product page (PDP). The image with the white background was the clear winner.
By removing the background and adjusting the layout in the second image, the team saw:
- A 230% increase in orders
- A 225% increase in conversions
- $14,000 in additional revenue
If you’re wondering if it’s too small of a variable to test, the Pilothouse Meta team thinks not. These small tests can have a massive impact on your CVR and are always worth trying.
What small tests have you done that has led to big impacts? Reply to this email and let us know!