Instagram

If you’re a small business tired of getting crushed by Instagram’s 'preferred’ algorithm, we’ve got some news for you.

March 28, 2022

Rebecca Knight

If you’re a small business tired of getting crushed by Instagram’s 'preferred’ algorithm, we’ve got some news for you.

Last week, Instagram announced that the beloved chronological feed is back! 🥳

Instagram users have the option to pick between three feed preferences:

  • Home (the algorithmic feed)
  • Following (the chronological feed)
  • Favorites (a feed based off up to 50 user-selected ‘favorite’ accounts)

If you’re sick of being bombarded by meme accounts and influencers, the chronological timeline just may be a perfect fit for you.

Brands love chronological feeds because Instagram shows users the posts in the order they were posted, rather than the ones the algorithm wants them to engage with.

The return of the chronological feed also means you have the ability to time your posts to boost engagement. Think about when your followers are on the app and when your content would most resonate with them!

This is your moment! Tap the Instagram logo in the header of the app and scroll away!

Are you happy about the return of the chronological feed and what it could mean for your on-app engagement? Reply to this email and let us know!

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