TikTok Tip!

How to find high-converting audiences on TikTok

Starting broad within a conversion audience is a great place to start, but you can find more efficient scale from targeting balanced or more narrow audiences for your campaigns. 

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Here how to find engaged audiences that you can target after just a week of testing: 

Start with two “open” ad groups. 

One targeting a “complete payment” objective and one targeting either a “View Content” or “Add To Cart” Objective. 

Run your campaign for a few days until you have a comfortable amount of signals. 

Now, find the “view data” tool beside the “edit” button when hovering over ad groups. 

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Select, “audiences,” then find “Interest and Behavior.” 

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Select either “clicks” or “conversions” As your metric.

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Use those top interest and behavior audiences to start scaling out your campaigns and targeting these HOT sub audiences. 

As either individual campaigns, or a stacker.

Thanks to the Pilothouse team for the tip!