Did you know that the average time spent on websites when redirected from TikTok is 70-80% lower than traffic sent from Facebook?
The Pilothouse TikTok team used funnel testing across 5 different brands and found that the best funnel for TikTok is a simple funnel.
Take users straight from the ad right to the product page!
Although some longer funnels have performed well around holidays and sales, it still doesn't outperform a short funnel in the long run.
Make sure your product page is ready for a ton of traffic!
Remember that 99.9% of your TikTok traffic will be coming from either a smartphone or tablet. Make sure your website is mobile-friendly!