Did you know that the average time spent on websites when redirected from TikTok is 70-80% lower than traffic sent from Facebook?

The Pilothouse TikTok team used funnel testing across 5 different brands and found that the best funnel for TikTok is a simple funnel.

Take users straight from the ad right to the product page!

Although some longer funnels have performed well around holidays and sales, it still doesn't outperform a short funnel in the long run.

Make sure your product page is ready for a ton of traffic!

Remember that 99.9% of your TikTok traffic will be coming from either a smartphone or tablet. Make sure your website is mobile-friendly!