How our Facebook team over at Pilothouse wants to look this Q4. 👆
And to get there, they’re working on audience building.
“Audience building???” 🤔
Audience building is an important part of Q4. The 2-3 months leading up to it (AKA now!) are prime time for building a hot retargeting audience using the Facebook pixel.
Sitewide, these are the main audiences to build with the Facebook pixel:
- Website visitors
- Content views
- Cart views
- Initiate checkout
In addition, the Pilothouse team looks to grow audiences based on:
- People who have clicked an ad
- People who have visited your profile
But how can you build these audiences? Get NEW traffic to your website. Here’s what we suggest: 👇
- Invest in Facebook, YouTube, and/or TikTok campaigns… whichever has been most profitable for your brand. Investing in Facebook campaigns will specifically help build the Facebook engager audience.
- Engage in online PR activities to drive users to site.
- Maintain a regular organic social media presence – posting on Facebook and Instagram will help with the engager audience growth.
And, what do you do once you’ve built up your audiences?
The bigger and hotter your audience heading into Black Friday, the better.
A large engager and site visitor audience
Black Friday Offers + Intent
💰Sky high CVR 💰
So, start audience building now and reap the benefits through Q4. 🚀 Need a hand? Don’t be afraid to reach out.