By typing {keyword:default text} into your ad copy/headlines, you can tailor your ads to the exact search terms people are looking for.
For example, if someone is searching for “quality womens watches,” and you own a watch company, the headline would read:
Shop (insert company name) {KeyWord:Watches}
The capitalization of keywords directly affects which parts of your headline are capitalized.
The resulting ad would read: (insert company name) Quality Women’s Watches.
