The Pilothouse Google team often runs multiples of the same ads on search, display and video but in different ad groups (e.g. for different audiences).
Determining how the ad performs across different ad groups or campaigns is crucial to knowing whether to continue it or not.
Assigning each ad a label helps your ease your decision process: 👇👇
Once the labels are set up, use the Reports 👉 Predefined Reports 👉 Labels 👉 Labels Ad Report to group everything together.
This will provide you with a combined performance report!
Now you can easily see the performance of your ads and make smart decisions about whether they should continue or not. 👊