Sigma Beauty has 4.3M followers on instagram, and we know why (we’re looking at you UGC 👀).

Sigma’s makeup, brushes, and skincare are the perfect product candidates for getting shoppers to show how the products work!

Across their TikTok and Instagram, they continuously share content that they’ve been tagged in and give credit to the original creator.

Who doesn’t want to have the chance to have their work shared with millions? 🤷‍♀️

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Checkout this example: 👇

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If viewers are loving the created look, they can shop right from the post with the products used to create it! Well played Sigma, well played 👌