Email segmentation tip: Personalize content for each segment
Your segment is only as valuable as the actions you take.
Establish different offers, copy and layouts for each segment. Purchase history is a great place to start.
Purchase history segments will differ based on each brand’s product or service, but here’s a good place to start. 👇
- People who have never purchased
- People who have purchased once
- People who have purchased two to three times
- People who have purchased more than three times
Segmentation is a great opportunity to see what it takes to move someone from one segment to the next.
It could be free shipping, further discounts, or first-dibs to new products.
Test, test, test!
👉 Everyone should be treated differently based on their purchase history.