Menu bars are a simple but great element to up your email game.
Checkout this example from Native: 👇
The Pilothouse email team utilizes menus to understand where customers are clicking. Once you know what they’re shopping for, segment them!
Then use your segmenting to trigger a flow that follows up with the product they showed interest in. 👀
If you’ve only got ONE product, you can still utilize this.
Use your menu to ask shoppers:
- What occasion they’re shopping for (holiday, birthday, anniversary, just for fun).
- Who they’re shopping for (partner, co-worker, friend).
- The scent/color/flavor they’re looking for.