Email Navigation

Menu bars are a simple but great element to up your email game. 

Checkout this example from Native: 👇

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The Pilothouse email team utilizes menus to understand where customers are clicking. Once you know what they’re shopping for, segment them! 

Then use your segmenting to trigger a flow that follows up with the product they showed interest in. 👀

If you’ve only got ONE product, you can still utilize this. 

Use your menu to ask shoppers:  

• What occasion they’re shopping for (holiday, birthday, anniversary, just for fun).
• Who they’re shopping for (partner, co-worker, friend).
• The scent/color/flavor they’re looking for.