Email tip!
As brands see the value of SMS marketing, collecting phone numbers has become a huge priority.
Some brands collect email and phone numbers in one pop-up, but we recommend testing a two-step process.
The Pilothouse team notices there’s less friction with two steps.
“We’re seeing a submission increase of 7% for email and 5% for SMS when implementing a two-step process,” says Pilothouse’s head of email, Julien.
In the Atoms pop-up below, the copy doesn’t change from step one to step two.
We’d suggest adding “You’re almost there! Finish by entering your phone number and we’ll send you free shipping” as a way to encourage users to complete the process.
![](https://cdn.prod.website-files.com/639bd8ece44ab92e7cad00f4/639bd8ece44ab9f289ad0f5a_yVJiepbeiGnZ2-BAWK5wDKRk631C-PzMWX4Un6jmrwC70ER8C7XL4LatboB1gNG1iipH0Y5bS8syW9ByH-1qzzNeup_KmXAekVS6rkChtSQypWcAmcL3-ZIccJaPRMyPvp8F2_Ad.png)
![](https://cdn.prod.website-files.com/639bd8ece44ab92e7cad00f4/639bd8ece44ab94273ad0f5b_flrK5c_QbJZO39VMbok6InlO3JwoRnAoKd1e18KJVkmO46k2HB2vxujfuE6E199C53qlGeC6URVIZQqXqq5pn3AiIGACGToGs2wZ15BjWGN3TNLbBWnmaY_ETo7otprIpm6yC1Vf.png)