Email tip!

As brands see the value of SMS marketing, collecting phone numbers has become a huge priority. 

Some brands collect email and phone numbers in one pop-up, but we recommend testing a two-step process. 

The Pilothouse team notices there’s less friction with two steps.

“We’re seeing a submission increase of 7% for email and 5% for SMS when implementing a two-step process,” says Pilothouse’s head of email, Julien. 

In the Atoms pop-up below, the copy doesn’t change from step one to step two. 

We’d suggest adding “You’re almost there! Finish by entering your phone number and we’ll send you free shipping” as a way to encourage users to complete the process. 

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