As brands see the value of SMS marketing, collecting phone numbers has become a huge priority.
Some brands collect email and phone numbers in one pop-up, but we recommend testing a two-step process.
The Pilothouse team notices there’s less friction with two steps.
“We’re seeing a submission increase of 7% for email and 5% for SMS when implementing a two-step process,” says Pilothouse’s head of email, Julien.
In the Atoms pop-up below, the copy doesn’t change from step one to step two.
We’d suggest adding “You’re almost there! Finish by entering your phone number and we’ll send you free shipping” as a way to encourage users to complete the process.