The best creative team we know split-tested two landing pages so you don’t have to.
Steal these insights to fuel your creative decisions. 🔥
For Fathers Day, a split test was conducted between two pages. The first page had a countdown timer, and the second had dynamic headlines.
The team set up a custom script to have headlines change from to highlight the number of days shoppers had left to order before the shipping cutoff.
The page with dynamic headlines was changed daily. Here’s an example: “Don’t leave it to the last minute again – only 4 days left to order your gifts”.
The timer and the dynamic headlines were the only difference between the two pages… but man, oh man, did performance vary.
The test using dynamic headlines CRUSHED the timer in performance. When we say crushed, we mean it drove every 👏 single 👏 conversion.
If you haven’t tested dynamic copy on your pages yet, take this as a sign to give it a try.
If you don’t have the time to be testing, reach out. The team’s got you covered. 👌