A year ago, the Pilothouse team was all in on memes as the answer to brands paid ad problems. 

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Why? They were:

1️⃣ Cheap to run

2️⃣ Highly engaging

3️⃣ Convey complicated messaging in a simplified piece of content

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Easy peasy, right? For a moment, yes. 

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Memes were a killer strategy to increase overall engagement and click-through rate (CTR).

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But, like most trends in the marketing world, the industry tends to ring out all the water until there’s no drop left. 😢

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Today, memes are heavily diluting both the organic and paid spaces, which means saying goodbye to standing out on the timeline.

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🤔 So, now what?

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Emojis. Emojis are the new memes. 😀

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Why? They’re: 

1️⃣ Cheap to run

2️⃣ Highly engaging

3️⃣ Convey complicated messaging in a simplified piece of content

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See where we’re going? 👀

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The success the Pilothouse Meta team is seeing with emojis is just too ridiculously high not to share. 

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And before you ask… Are humans really that simple? Do people really get enough information on a product to drive conversion?  

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The answer is yes. Simple sells. 👏

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At 3-cent click costs… you’ll want to try popping some emojis on your top-performing creatives. 

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Here are some of our favorite examples:

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Emoji pinwheel:

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Emoji math:

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Emoji hype:

Seriously, go try them out now (and don’t forget to let us know how it goes)!