The Pilothouse team is ramping up for Q4, and one thing that’s top of mind for a handful of brands (okay, or a lot of brands 🤷) is planning ahead to maximize ad spend this Black Friday. 🤑

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For some advertisers, this means diversifying platforms to skyrocket awareness and conversions in the coming weeks. 

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If you’re thinking about dedicating some ad spend to testing a new platform, it’s best to get started now. 

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🤔 Why start now?

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Starting planning ASAP gives you enough time to properly set up tracking and warm up the pixel for the new platform. You’ll also have time to grow a retargeting audience once the pixel is firing.

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Starting early also gives you time to execute a number of different tests. 

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For example, if you’re looking to ramp up on TikTok, you have time to test over 50 creative assets and find winners between now and Black Friday. 

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Get a head start on testing now to find your ideal audience before the rush of Q4. 👌

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Once you have a few weeks of data from testing a new platform, you’ll see the impact on overall sales and your marketing efficiency ratio, ultimately helping guide spend split between platforms into peak months.

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If you’re considering adding a new platform to your marketing mix this Q4, reach out to the Pilothouse team and learn how they can help.