DTC 352: Elevator Pitch

Elevator Pitch

Market your Brand in 30 Seconds or Less

Going up!

Imagine stepping into an elevator holding your brand’s product, and someone asks, “What’ve you got there?” 👀

You don’t want to be stumbling over your words, trying to explain what your brand does and what it sells.

Those nerve-racking moments aren’t as scary with a rehearsed elevator pitch. 

An elevator pitch is a quick summary of who you are, what you do, and why you do it. 

You should be able to explain who you are and who your brand is in the time it takes to ride an elevator. That’s where this nifty social hack gets its name, after all! 

An elevator pitch could be the catalyst your brand needs to open a world of new opportunities with potential investors, new customers, or a potential manufacturer. Let’s dive in and construct a statement that could convince anyone of the value in you and your brand.

📦 What’s your brand without a product?

To communicate your brand’s purpose and value in a relatable way, you must understand why the brand exists in the first place. 

This means knowing your brand’s long-term goals beyond manufacturing and selling a product for profit. 

For example, if you sell toys, your goal might be to spark a child’s imagination. 

If you include a broad opener, such as sparking a child’s imagination, getting people on board with your vision is far easier. 

This contrasts selling them a toy their niece might find amusing for a few days. 🧸

Your opening sentence can make or break an entire pitch, so take the time to get this right. 

Draft different versions of your opening line and test each one on colleagues, parents, friends, and even random people if you get the chance. Don’t be annoying. No one wants to hear your pitch at the library. 🤫

🙂 Don’t forget your name

Now that you have their attention with a solid opener, introduce your brand’s name. 

It’s easy to get caught up in the moment and move on to a value proposition without actually mentioning who you are and what you’re selling or providing! Give your listener a reason to remember you, and then tell them how they can remember you.

❤️‍🔥Get emotional

Tap into your listener's emotions by detailing the solution your brand provides. 

This is one of the easiest ways to form a bond with strangers. So start off on the right foot by developing a mutual understanding of a particular pain point, then address how your brand solves the issue.

⏱️ Time for action

Just like any other ad, you need to provide your listener with a call-to-action (CTA) so they can find out more about you or your brand. 

It would be super awkward to have this incredible pitch and leave them hangin’ with nothing but fond memories of your voice! 

Toss them your business card, website URL, or a quick free sample to maintain your connection.

🦴 Structure

To start constructing an elevator pitch, choose some of the questions listed below and limit yourself to answering them in three to four sentences. 

Begin with this basic structure and a 75-word limit:

1️⃣ What is your vision?

2️⃣ Who are you and your brand?

3️⃣ What problem do you solve?

4️⃣ What is your value proposition or unique selling point(s)?

5️⃣ What is your audience's call-to-action?

⏱️ Opportunity doesn’t wait

In the fast-paced marketing industry, an elevator pitch is essential. 🤝

Sure, it serves your brand and can impress the right people, but it’s also a chance to develop a deeper understanding of who your brand is and what it intends to accomplish. With the perfect pitch rehearsed and memorized, you can open doors you only dreamed possible.

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