Don't set-and-forget your listings!
It’s crucial to regularly change up your titles, bullets, and listing images.
This is especially true for products that can be marketed during holidays (i.e Mother’s Day).
Find keywords that are specific to your product. For example “Father’s Day gifts for movie lovers” or “Father’s Day gifts for runners’”
Don’t just make this a PPC (pay-per-click) campaign around a specific holiday. The Pilothouse team recommends adding those keywords to your title and bullets to help increase their index.
If you’re running a sale, place a listing image into the second spot and point out the price cut you’ve created for that specific holiday. 🚀