We bet you didn’t even know you could dark post on TikTok. However, TikTok has made dark posting content available without making a big fuss about it to advertisers.

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Here’s what the Pilothouse TikTok team has discovered: 👇

• Simply upload your video to your TikTok organic
• Make your video private
• In video settings, select “Branded content and ads”
• Next, select “Ad authorization” and “Only show in ads”

Voila! Easy as that. Now your brand or a creator can share a spark ad code with you and you’ll be dark posting in no time! 💡

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This feature (or hack) bridges the gap between improved performance on spark ads and allowing a major variety of testing within standard ad placements.

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This is your chance for testing galore! 🚀

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Note: spark ads do re-direct to your organic page if users click your username. Make sure you have a solid organic presence on the platform!