If you want to:

• Hit new audiences due to a variety in creative/messaging,
• Increase scale, velocity, and learnings, and
• Improve your performance and front-end metrics,

You should be leveraging a third-party brand on Meta. 🔥 Here’s how the experts suggest you get started:

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👀 Create a page

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Create a page under your Meta ad account. Your third-party brand name should leverage the reasons people look for or buy your product.

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Example: If you’re product is big for gifting, create your page identity around that → AmazeGifts, Secret Best Gifts, HeartfeltGiftIdeas.

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💥 Populate with posts

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After setting up your page, populate it with posts.

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If you’re running a third-party brand page for AmazeGifts, you should be linking to top 10 gifts blog posts, etc.

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Your messaging should be as organic as possible! A hack? Post like  regular person—your messaging shouldn’t feel like a brand/corporation trying to trick shoppers into buying! 🤝

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The most important aspect of your third-party brand is the handle/profile. Populating the page with content and gaining followers is great incase someone clicks through, but not an important metric.

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The main goal of setting up your third-party brand is to utilize a new profile/handle to run ads out of.

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🚨 Tip: Don’t reinvent the wheel trying to get your page up and running. The Pilothouse Meta team has tested new vs established third-party brand pages and seen no difference in performance!

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⏰ When

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If you haven’t already set one up, now is the time! Ad placement costs have already started to rise and it’s only going to continue.

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Combat those rising click costs with a third-party Meta brand.