If you want to:
- Hit new audiences due to a variety in creative/messaging,
- Increase scale, velocity, and learnings, and
- Improve your performance and front-end metrics,
You should be leveraging a third-party brand on Meta. 🔥 Here’s how the experts suggest you get started:
👀 Create a page
Create a page under your Meta ad account. Your third-party brand name should leverage the reasons people look for or buy your product.
Example: If you’re product is big for gifting, create your page identity around that → AmazeGifts, Secret Best Gifts, HeartfeltGiftIdeas.
💥 Populate with posts
After setting up your page, populate it with posts.
If you’re running a third-party brand page for AmazeGifts, you should be linking to top 10 gifts blog posts, etc.
Your messaging should be as organic as possible! A hack? Post like regular person—your messaging shouldn’t feel like a brand/corporation trying to trick shoppers into buying! 🤝
The most important aspect of your third-party brand is the handle/profile. Populating the page with content and gaining followers is great incase someone clicks through, but not an important metric.
The main goal of setting up your third-party brand is to utilize a new profile/handle to run ads out of.
🚨 Tip: Don’t reinvent the wheel trying to get your page up and running. The Pilothouse Meta team has tested new vs established third-party brand pages and seen no difference in performance!
If you haven’t already set one up, now is the time! Ad placement costs have already started to rise and it’s only going to continue.
Combat those rising click costs with a third-party Meta brand.