Dial in your keywords and interest audiences


Dial in your keywords and interest audiences:  

Use the targeting tool on ad group and ads level to understand which keywords and interest audiences are driving your sales. 

Eliminating the losing ones can make a HUGE difference in campaign performance since they’re usually wasting spend. 

Always testing a variety of related keywords and interests at the start of a campaign – but quickly optimizing them – can turn an okay campaign into a great one. 

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