Creating Effective Ads for Stories

If you’re an agency or a brand owner, you should be adapting your 1x1 Facebook and Instagram Ads for 9x16 placements.

If you’re using automatic placements in Facebook ad campaigns and don’t provide story-specific creative, Facebook will take your 1x1 creative and put it in a story ad.

Facebook has taken measures to make this type of ad non-disruptive, like pulling copy and a color code to fill the ad space.  

However, when people see 1x1 creative in a story-sized placement, they immediately register it as an ad and are likely to swipe past.

‍

Take these two ads for example. One is a 1x1 ad converted to 9x16. The other was created specifically for story format:

‍

Feed VS. story ads offer different experiences. A feed ad is comparable to a billboard, whereas a story ad is a multidimensional interaction.

‍

Different experiences require different creatives.

But don’t reinvent the wheel. Modify your existing 1x1 creatives to fit a 9x16 format.

‍

Here’s an example of a 1x1 and 9x16 from Breda, using the same creative. Perfectly executed. 🚀

‍