Creating Shopper Exclusivity

Check out this neat tactic by DTC brand Fabletics . Here’s why we love it: 👇

  • It gives shoppers a glimpse but doesn’t give away the full picture.
  • Shoppers have to sign-up for the email list to see price, color options, and detailing.
  • It’s a fabulous way to grow your list and send campaigns to people you know are already interested in your product! If they’re scrolling on your website, hit them with a first time purchase or new sign-up exclusive discount code!

Do you offer shoppers any email-exclusive products or discounts? Reply to this email and let us know! 👀

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