Create These 3 Custom Metrics Now For More Meaningful Facebook Ads Reporting
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Create These 3 Custom Metrics Now For More Meaningful Facebook Ads Reporting

October 14, 2020

Create These 3 Custom Metrics Now For More Meaningful Facebook Ads Reporting


The days of having to report Facebook ads performance using a spreadsheet look like they’re coming to a close. Here’s how you set up custom metrics in Facebook, along with the simple formulae for the 3 most important metrics.

 

Step 1: In your ads manager, go to 'Columns: Performance' then, 'Customise Columns...

Step 2: Click ‘Create Custom Metric’


Step 3: Enter the metric name, description, and formula


Step 4: Click ‘Create Metric’ and your metric will be saved 👌🏼

 

Here are the formulae:

  • Earnings Per Click (EPC) → 
  • Why it matters: Just like a Profit and Loss statement, knowing how much a click earns will help you understand why driving down your costs (i.e. cost per click) will drive more profit.
  • Format: Currency
  • Formula: Purchase conversion value / Unique link clicks
  • Average Order Value (AOV) → 
  • Why it matters: The more we can increase our average order value, the more profitable advertising becomes.
  • Format: Currency
  • Formula: Purchase conversion value / Purchases
  • Conversion Rate (CVR)
  • Why it matters: Knowing an ad’s conversion rate can help us optimize the same way knowing a landing page’s conversion rate. 
  • Format: Percentage
  • Formula: Purchases / Unique link clicks

Finally, don’t forget to save your ideal dashboard as a preset so you don’t have to customize your columns every time:


Huge time saver!

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