Brand Spotlight - Phocus

Have no fear. An upgraded sparkling water is here! 🦸‍♂️

Mittel and O’Grady, founders of Phocus, wanted to solve the lack of health-conscious, additive-free caffeine drinks on the market.

Their formula delivers:

  • Sparkling water for hydration (p.s. go drink some water—we know you need it)
  • Tea caffeine to fuel those late-night study/work sessions
  • L-theanine to mellow the effects of caffeine for an anxiety-free boost

Their informative approach to TikTok ads is a great way to show users the benefit of drinking Phocus as opposed to their usual vice: 👇

75mg of caffeine = 1 cup of coffee, 3 cups of tea, or 1 can of Phocus. It’s clear, direct, and gives viewers a frame of reference.

If you’re an avid seltzer and coffee drinker like we are, it might be time to Phocus (see what we did there 😉) on the benefits of 2-in-1.

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