We can’t spend the whole time drooling over these top-notch creatives… So, we’re also sharing with you valuable insights from the best and strongest marketers in the northern hemisphere.

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Let's start analyzing!

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💍 We’re married to this template

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This is the very first email we received when signing up to their email list. It’s aesthetically pleasing, informative, and a great introduction to the brand!

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🌟 The Gold:

• These are some gooood looking emails. The product is blasted in full screen, combined with on-model shots, plus the tasteful use of negative space. It’s AMAZING.
• Their full-screen shots look perfect and are fantastic for mobile vertical alignment.
• The white background looks good in both light mode and dark mode.
• The copy is awesome! Everyone loves a brand story – it's what differentiates you from the competition. Mejuri’s use of the founder’s voice is an excellent strategy to make the brand approachable and further personalize the consumer’s experience.

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📝 Pro tips from Pilothouse:

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Overall, this is a great approach to modern templates. This is the kind of design that we jump to in our email list – the view is perfect for eye candy. Templates like this will 100% improve your click-through rate.

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🤙 Pinky Promise

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This one landed in our inbox two (2) days after the initial welcome email.

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🌟 The Gold:

• This is an excellent brand and trust builder! Mejuri’s copy in the first creative highlights the brand's strong values on product availability and sustainability concerns.
• Displaying percentages that support your brand’s value claims is a fabulous technique to strengthen consumer confidence. It shows your consumer you’ve done your diligence and truly care about your product!

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📝 Pro tips from Pilothouse:

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This email is more about education than driving sales, and that’s okay!

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Within your welcome flow, users need to be educated on your brand – not just be fed with discount codes. This email is a fantastic way to show that Mejuri stands behind their product and leverages social proof (in this case, Vogue) to show shoppers that others do too!

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🧐 Inbox innovation

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This email was received four (4) days after the first.

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🌟 The Gold:

• We love that they used the support chat bubbles to educate their customers on the brand’s special features: the free ring sizer and on-hand stylist. That’s a solid approach to ensure customer confidence.
• The ‘on model’ images are very clean and initially draw the eyes of the customer.
• The grid of stylized images is a fantastic format to drive (and segment) users to their preferred products.

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📝 Pro tips from Pilothouse:

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This is a very innovative email. We love the integration of the chat bubble as more than just a support feature! The product grid is visually appealing – terrific for driving users to the respective product catalogs.

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👎 Backstreet ain’t back…

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🌟 The Gold:

• We LOVE the copy. These days, urgency is everything! A simple addition of “get ‘em before they’re gone” in your copy may surprise you.
• The GIF display is a killer visual to highlight multiple products in the space of a single image. Using GIFs is a clever use of your limited email real estate.

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📝 Pro tips from Pilothouse:

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Though there are a bunch of positives in this email, it seems like this would be far more effective as a campaign, and not as a welcome series email. “They’re back” isn't the urgent drive, it's the smaller copy below that makes us want to toss a ring into the cart.

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Something we’ve been testing and seeing a lot of success with is a warehouse pic paired with an urgency-promoting copy. Sure, it might not be on brand, but that’s what warehouse pics are for. To shake things up and draw interest from consumers.

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🚀 More than just a vessel

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We’re loving this collab! This is a fantastic introduction to complimentary products after just over two weeks of welcome emails and campaigns!

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🌟 The Gold:

• This is an interesting cross-sell. It takes several images to show the value, and the images do that job well. Putting your jewelry in a jewelry box hides it away from view. This is a nice solution that elegantly displays and stores products.
• Also, a great introduction to the face behind the product – Maggie Holladay. Putting a name to a face is an effective way to add personality to a brand and truly connect with your consumer.

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📝 Pro tips from Pilothouse:

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Collabs are a gateway to growth, especially when your collaborator’s product goes hand-in-hand with yours! In this case, the jewelry display would be empty without Mejuri, and Mejuri’s pieces wouldn’t look as neat without Claude.

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Collaborating can also get your product in front of a new audience. The brand you’re collaborating with may have their own subset of viewers that are keen on your products!

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We suggest creating an email-specific promo code or discount code for the product. A code may help incentivize buyers to make the purchase.

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👔 Looking at you, Dad

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🌟 The Gold:

• The hero 1x3 grid combo throughout the email is fire.
• How they templated the images and products along with the product descriptions is incredibly cool and leads the eyes down the page.

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📝 Pro tips from Pilothouse:

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This email was sent leading up to Father’s Day. However, with a few copy tweaks, the template could crush as a holiday email too!

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⛈ The style after the storm

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We received this one after completing our purchase! We love that Mejuri is getting us excited about styling our pieces while also delivering a healthy dose of education.

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🌟 The Gold:

• These are some of the most intriguing creatives we’ve seen yet! The piercing breakdown is an excellent approach to highlight multiple products in a single creative, all while educating the audience on cartilage piercings.
• This email is in a blog-style format, which is very interesting and effective when at the bottom of the funnel. This is some interesting content to send to customers post-purchase to draw up some more interest in the brand.

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📝 Pro tips from Pilothouse:

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We can’t talk enough about this email’s creative and blog format. It seems to be highly educational and is a great strategy to resonate with their targeted audience.

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That’s it for email! 👋 Catch you next week for Part 3 of our brand breakdown on Mejuri!