Amazon

Bidding on your own Amazon Standard Identification Numbers (ASIN)

August 11, 2021

Amazon Tip


Check out this killer tip from the Pilothouse Amazon team! 


Bidding on your own Amazon Standard Identification Numbers (ASIN) is a great defensive strategy to keep competitors off your listings. 


By controlling the ad spots on your own listing, you take up that real estate instead of letting a competitor have it. 


It’s an opportunity to upsell or cross-sell, but also helps your conversion rate because a user is less likely to bounce to a competitor. 


Say you’re a protein powder brand that sells whey protein and vegan protein – if someone landed on the whey protein page, show ads for your vegan protein. 


They might be more interested in the vegan protein and end up purchasing it.

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