Check out this killer tip from the Pilothouse Amazon team!
Bidding on your own Amazon Standard Identification Numbers (ASIN) is a great defensive strategy to keep competitors off your listings.
By controlling the ad spots on your own listing, you take up that real estate instead of letting a competitor have it.
It’s an opportunity to upsell or cross-sell, but also helps your conversion rate because a user is less likely to bounce to a competitor.
Say you’re a protein powder brand that sells whey protein and vegan protein – if someone landed on the whey protein page, show ads for your vegan protein.
They might be more interested in the vegan protein and end up purchasing it.