Artificial Intelligence + SEO
Alexa, how do I up my SEO game?
Ok, so, Alexa can’t tell you how to boost your specific website’s SEO (she’s an AI bot, not an SEO consultant).
But, the answers Alexa gives are examples of AI activated SEO in action!
🧐 AI (Artificial Intelligence) Marketing Defined:
The term AI covers a host of different technologies including machine learning, computer vision, natural language processing (NLP), and other similar technologies.
Artificial Intelligence is quickly becoming an indispensable tool to put a business above its competitors through data gathering, analysis, and automation.
Search tools, like the almighty Google, have been using AI (i.e. RackBrain and BERT) for years to optimize results on its search platform.
😎 What this means for your brand’s SEO:
SEO (like your business) always keeps the end user in mind.
Meaning, when search engines look through sites to rank them, these search engines are tailored to find parts of a site that indicate a strong user experience, including a website’s UX and content quality.
The fundamental question to ask yourself – does your website answer the questions your user has been searching for?
AI tools help in SEO by finding ways to boost each component of your website to give your consumers what they want.
🏆 SEO Trends & How to Take Advantage of Them with AI:
Just like Rachel’s hair in Friends, SEO is ever changing. For each new SEO trend, there’s an AI to suggest ways to optimize your ranking.
Different ways you can use AI to improve your SEO:
🎨 Content Creation:
AI tools can help identify relevant and related keywords, provide information on user intent, and give key insights about your users so you can create content tailored to your audience’s needs.
These answers can be personalized for different stages of your user funnel.
🚨 Tools like Semrush’s SEO Content Template Tool suggest related keywords to use in your content, backlinks, and recommended text length based on keywords you’d like to rank for. 🚨
Here’s an example of an SEO template based on the keyword “Highchair”
You can also use AI tools to find keywords and queries that your users are searching for, and that your competitors rank in, to further tailor your site.
Once you’ve identified these keywords and frequently searched questions, create content clusters that your users are already searching for.
Repurposing and updating older content is key during this stage!
😬 It’s all about personalization:
Increasing the amount of personalization on your platform will increase time spent on your website, and increase conversions (duhh!)
By using tools like Market Brew, you can determine user intent, predict user preferences, and tailor your site to match those preferences.
Use AI tools to find out users’ previous searches, predict what they’re intent is, and tailor your content to those needs.
User personalization is especially important with improved predictive search such as Google Discover where users are automatically suggested search inputs based on their previous searches.
The better your content matches these search inputs, the more likely your site will rank in the results.
💯 Data Analysis:
With the amount of data available these days, it’s becoming even more exhausting to collect, organize, and analyse data manually.
AI tools like Alli AI help reduce the manual labor associated with conducting website audits, fix duplicate content, and other technical SEO needs and so you can focus instead on determining optimizing content relevant to your users.
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