Amazon

🚨 Are you wasting money on Amazon? 🚨

March 31, 2021

Use negative keywords appropriately across your campaigns. 


Pilothouse Senior Amazon Media Buyer Clifford Donovan points out an example of how you can waste a lot of money on ads showing for the wrong keyword. 


Don’t do this 👇👇

    

     



Weber naturals is running a sponsored brand ad for Vitamin C, but it’s showing on the keyword "vitamin e gummies" (among many other irrelevant words). 


This is likely matching a phrase or broad match of "vitamin gummies.”  


Effective use of negative keywords can eliminate wasteful ad spend like this, bringing up ROAS.

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