TikTok is a beast like no other. It seems like the most random videos can take off and hit the For You Page of viewers.

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The most successful TikTok team we know just dropped a few quick tips about length and scenes of your TikTok creatives. Steal these guidelines for your own brand:

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👀 Length matters

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The length of your TikTok videos can hugely impact the success of your video. The suggested length for top of funnel is 21-34 seconds!

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If you’re retargeting users, longer videos could be your key to success. Try videos up to 1 minute in length!

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🖼 Change up the scenery

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Watching a video of someone just talking to their screen is boring, and the data proves it!

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Advertisers found that 99% of creative winners on the app had multiple scenes. Not only do individual accounts see success with this, but TikTok themselves also has reported a 38% lift in conversion using multiple scenes.

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Having multiple scenes within your creative means upping your chances of landing a viral video.