Are you leveraging "zero-party" data in your marketing?
As privacy laws tighten up and companies reduce visibility to third-party data sources, it's more important than ever to get to the bottom of WHY your customers and prospects buy or consider your product.
Zero-party data is data that a customer intentionally and proactively shares with a brand.
If collected correctly, it can take a lot of guesswork out of the way.
But how do you find and gather this customer journey gold mine?
Build pre and post-purchase surveys/questionnaires with apps like typeform or enquirelabs.
Many platforms exist to help you harvest this super valuable data.
On a low budget?
Even a plain text email in a post-purchase flow can gain massive amounts of info from your main buyer group.
Don't guess and test – ask and test.
Use the information to inform your media buying, email, and overall acquisition and retention strategies to get to the heart of your customers 10x faster.