Emails & SMS

Are you leveraging "zero-party" data in your marketing?

July 28, 2021

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Are you leveraging "zero-party" data in your marketing?

As privacy laws tighten up and companies reduce visibility to third-party data sources, it's more important than ever to get to the bottom of WHY your customers and prospects buy or consider your product.

Zero-party data is data that a customer intentionally and proactively shares with a brand. 

If collected correctly, it can take a lot of guesswork out of the way.

But how do you find and gather this customer journey gold mine?


ASK THEM

Build pre and post-purchase surveys/questionnaires with apps like typeform or enquirelabs. 

Many platforms exist to help you harvest this super valuable data. 


On a low budget? 

Even a plain text email in a post-purchase flow can gain massive amounts of info from your main buyer group. 

Don't guess and test – ask and test. 

Use the information to inform your media buying, email, and overall acquisition and retention strategies to get to the heart of your customers 10x faster.

Become the smartest marketer in the room.

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