Are you leveraging "zero-party" data in your marketing?


Are you leveraging "zero-party" data in your marketing?

As privacy laws tighten up and companies reduce visibility to third-party data sources, it's more important than ever to get to the bottom of WHY your customers and prospects buy or consider your product.

Zero-party data is data that a customer intentionally and proactively shares with a brand. 

If collected correctly, it can take a lot of guesswork out of the way.

But how do you find and gather this customer journey gold mine?


Build pre and post-purchase surveys/questionnaires with apps like typeform or enquirelabs. 

Many platforms exist to help you harvest this super valuable data. 

On a low budget? 

Even a plain text email in a post-purchase flow can gain massive amounts of info from your main buyer group. 

Don't guess and test – ask and test. 

Use the information to inform your media buying, email, and overall acquisition and retention strategies to get to the heart of your customers 10x faster.

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